Conservative Nonprofit Debuts Powerful New Ad Urging Congressional Republicans to Protect Health Care Tax Credits

“Congressional Republicans: Don’t let us down. Don’t drive up healthcare costs.
Protect our health care tax credits.”

WASHINGTONPlymouth Union Public Advocacy (PUP Advocacy), a conservative non-profit organization that aims to advance public policies that make America stronger and more prosperous, today launched a powerful new ad urging Republicans in Congress to protect the premium tax credits that help Americans afford to pay for their health insurance. 

The ad reads: “The tax credits we use to pay for our health care expire soon, putting our families at risk. We know we can rely on Trump, but we need Congress to act.”

The 30-second spot, “Too Important,” is backed by a six-figure buy and air on TV and digital platforms in Washington, D.C., Idaho, Maine, North Carolina, Alaska, South Dakota, and West Virginia. The ad will specifically target the communities of the following GOP senators:

  • Majority Leader John Thune (R-SD)

  • Sen. Mike Crapo (R-ID)

  • Sen. Shelley Moore Capito (R-WV)

  • Sen. Susan Collins (R-ME)

  • Sen. Dan Sullivan (R-AK)

  • Sen. Thom Tillis (R-NC)

This new ad is part of PUP Advocacy’s ongoing seven-figure Tax Cut Protection Project campaign that the group launched in February. 

The premium tax credits that help Americans afford their health care are set to expire at the end of 2025 if no action is taken by Congress. These tax credits significantly reduce costs for small businesses and self-employed individuals. Without an extension from Congress, premiums could increase substantially.

ON SCREEN TEXT: 

Nothing is more important than their health.

Or theirs.

And when something is wrong…

We shouldn't have to worry about how we’ll afford to take care of them.

The tax credits we use to pay for our health care expire soon.

Putting our families at risk

We know we can rely on Trump

But we need Congress to act.

Some things are too important.

Congressional Republicans, don’t let us down.

Don’t drive up health care costs.

Protect our health care tax credits.

BACKGROUND:

  • Plymouth Union Public Advocacy is a 501(c)(4) nonprofit organization formed by the former executive directors of the Republican Governors Association (RGA), the Republican State Leadership Committee (RSLC), and the Republican Attorneys General Association (RAGA) to advance public policies that make America stronger and more prosperous. PUP Advocacy educates the public about the important issues affecting the future of our country and addresses key questions that have long-range implications for all Americans.

  • PUP Advocacy launched a six-figure ad bracketing President Trump’s joint session address to support the White House’s push for lower taxes. 

  • PUP Advocacy previously launched a seven-figure effort to promote Trump's affordability agenda. 

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