New Spot Highlights Need to Extend Premium Tax Credits
WASHINGTON — Plymouth Union Public (PUP) Advocacy, a conservative non-profit organization that aims to advance public policies that make America stronger and more prosperous, today launched a new six-figure paid media campaign encouraging President Donald Trump to continue his push to save health care for working families by supporting an extension of the premium tax credits in the government funding package currently being negotiated in Congress.
The campaign comes as lawmakers are seeking a deal ahead of the looming shutdown deadline. The 30-second spot, “Now or Never,” is backed by a $300,000 buy and will air on TV and digital in Washington, D.C, this week. The ad closes with, “Keep making history. Keep fighting for us!”
The ad supports President Trump, Senate Majority Leader John Thune, and Speaker of the House Mike Johnson as they continue their fight to save the health care of those that deserve it the most. As the ad notes, President Trump and Congressional leaders have already taken historic action to protect care for working families via the One Big Beautiful Bill by eliminating waste, fraud, and abuse in Medicaid and preventing illegal immigrants from receiving government health benefits. It argues that the President can add to his historic achievements on health care by extending the premium tax credits.
TRANSCRIPT:
President Trump is fighting for our health care.
He’s cracking down on fraud and abuse — so those of us who need it most get the coverage we deserve.
And now, he’s on the verge of delivering for us again.
Our health care costs will double unless action is taken to extend the premium tax credits.
President Trump knows it. Thune and Johnson know it, too.
It’s now or never.
Mr. President — keep making history.
Keep fighting for us.
Majority Leader Thune and Speaker Johnson, as well as several other congressional Republicans, have also expressed openness to extending the tax credits:
- Sen. John Cornyn: But allowing them to go away entirely at the end of this year heading into the midterms? “I don’t think that’s a good idea.”
- Sen. Mike Crapo: Senate Finance Chair Mike Crapo (R-Idaho) also acknowledged in an interview that Republicans will likely need to address the issue: “I believe at some point we’re going to need to deal with it.”
- Sen. Lisa Murkowski: “I’m looking to perhaps do some reforms to it, but I think it is something that we are going to be forced to deal with, to reckon with, in my state.”
- Sen. Josh Hawley: Sen. Josh Hawley (R-Mo.) also urged action to reporters on Monday. “We’re gonna have to do something on that front, because if we don’t, premiums are gonna absolutely skyrocket,” he said. “I’m open to suggestions, but one option that will absolutely not fly is do nothing. We just can’t. People won’t be able to live, they won’t be able to see a doctor.”
- Sen. Tommy Tuberville: An expiration of the credits, he said, “would hurt my state, Alabama.”
In July, the President’s pollster, Tony Fabrizio, found that extending premium tax credits could be key for President Trump to hold his trifecta in the 2026 midterms. The findings show that support for premium tax credits, and their extension, among Trump voters is overwhelmingly supported (68%) and swing voters support premium tax credits and their extension at a rate of 78%.
BACKGROUND:
- Plymouth Union Public Advocacy is a 501(c)(4) nonprofit organization formed by the former executive directors of the Republican Governors Association (RGA), the Republican State Leadership Committee (RSLC), and the Republican Attorneys General Association (RAGA) to advance public policies that make America stronger and more prosperous. PUP Advocacy educates the public about the important issues affecting the future of our country and addresses key questions that have long-range implications for all Americans.
- PUP Advocacy in February launched a seven-figure effort to promote Trump’s affordability agenda. This effort includes the following ad buys:
- PUP Advocacy released a six-figure ad in early March bracketing President Trump’s joint session address to support the White House’s push for lower taxes.
- Later in March, PUP Advocacy announced the launch of “For Us,” a 30-second ad that highlights how working-class Americans voted for Trump to bring down the cost of living and to protect the tax credits that help working families pay for health insurance.
- PUP Advocacy in April debuted a powerful ad urging Republicans in Congress to protect the premium tax credits that help Americans afford to pay for their health insurance.
- Also in April, PUP Advocacy launched the 30-second ad spot “Finish The Job,” urging Congress to deliver Trump’s tax cuts for working Americans.
- PUP Advocacy launched an ad in May, doubling down on support for extending enhanced premium tax credits.
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